Introduction
Managing Amazon PPC campaigns effectively takes skill, data insights, and constant optimization. If you want to get the most from your ad spend, learning from the pros is a must.
Here are top Amazon PPC management tips that seasoned Amazon PPC agencies use to boost sales and slash wasted spend.
1. Start with Comprehensive Keyword Research
Success starts with knowing which keywords your customers use.
- Use a mix of broad, phrase, and exact match keywords
- Identify high-converting long-tail keywords
- Don’t overlook competitor brand terms for strategic bidding
- Continuously update your keyword list based on performance data
2. Segment Campaigns for Better Control
Instead of lumping everything into one campaign, segment by:
- Match type (exact, phrase, broad)
- Product category or ASIN
- Goals (branding vs. sales)
- Manual vs. automatic targeting
This allows granular budget control and clearer performance insights.
3. Implement Negative Keywords Aggressively
Stop wasting money on irrelevant clicks by:
- Regularly adding irrelevant search terms as negative keywords
- Monitoring search term reports weekly
- Refining your negative keyword list to improve targeting precision
4. Use Bid Adjustments Strategically
Bid smarter by:
- Lowering bids on poor-performing keywords
- Increasing bids on high-converting keywords
- Adjusting bids by placement (top of search usually converts better)
- Using dynamic bidding options Amazon offers
5. Monitor ACoS and TACoS, But Don’t Obsess Over ACoS Alone
- ACoS (Advertising Cost of Sales) is important but doesn’t tell the full story
- TACoS (Total Advertising Cost of Sales) includes organic sales impact and is a better growth metric
- Balance between short-term profitability and long-term growth
6. Leverage Sponsored Brands & Display Ads
- Sponsored Brands boost brand awareness and improve customer recall
- Sponsored Display helps with retargeting and cross-selling
- Diversify your ad types to cover different parts of the customer journey
7. Continuous Optimization Is Key
- Analyze data daily or weekly
- Pause underperforming keywords or ads
- Test new keywords and ad creatives regularly
- Align PPC campaigns with inventory availability to avoid wasted spend
Final Thoughts
Effective Amazon PPC management is a moving target, requiring expertise and attention to detail. Partnering with a trusted Amazon PPC agency gives you access to proven strategies, data-driven tactics, and hands-on management.
Maximize your ad spend, increase conversions, and scale your Amazon business faster with expert PPC support.
